Starting Now: Experiments
Hello Google Shopping & Paid Inclusion
- All merchants that create Product Listings Ads by August 15 will receive 10% credit for their total PLA spend through the end of the year
- Existing Google Product Search merchants will get a $100 AdWords credit if they fill out a form before August 15
Didn’t Google Hate Paid Inclusion?
Froogle [what's now called Google Product Search and will be called Google Shopping] enables people to easily find products for sale online. By focusing entirely on product search, Froogle applies the power of our search technology to a very specific task—locating stores that sell the items users seek and pointing them directly to the web sites where they can shop. Froogle users can sort results by price, specify a desired price range and view product photos.Froogle accepts data feeds directly from merchants to ensure that product information is up-to-date and accurate. Most online merchants are also automatically included in Froogle’s index of shopping sites. Because we do not charge merchants for inclusion in Froogle, our users can browse product categories or conduct product searches with confidence that the results we provide are relevant and unbiased.
Reversing Its Stance
Paid inclusion has historically been used to describe results that the website owner paid to place, but which were not labelled differently from organic search results. We are making it very clear to users that there is a difference between these results for which Google may be compensated by the providers, and our organic search results.
Paid inclusion can take many forms. Examples of paid inclusion include programs where the only sites listed are those that have paid; where paid sites are intermingled among non-paid sites; and where companies pay to have their Web sites or URLs reviewed more quickly, or for more frequent spidering of their Web sites or URLs, or for the review or inclusion of deeper levels of their Web sites, than is the case with non-paid sites.
Paid Relationships Can Be Good
We believe that having a commercial relationship with merchants will encourage them to keep their product information fresh and up to date. Higher quality data—whether it’s accurate prices, the latest offers or product availability—should mean better shopping results for users, which in turn should create higher quality traffic for merchants.